SEO, also known as Search Engine Optimization, is a marketing tool used to help the website and pages rank on browsers. Every search engine has an algorithm that one needs to fulfil to be able to rank higher. If we talk about Google since it is the most used search engine around the world. Google changes its algorithm every year and introduces new updates frequently to make the crawlers more efficient. Google aims to provide the best experience to users, and this can only happen if its algorithm suggests relevant pages to them. In this blog, we will discuss a few common mistakes marketers make when dealing with SEO. You can avoid these mistakes by hiring a professional SEO agency, but first, let’s dig deep into it.
Reviews On Google
Reviews play a vital role in making or breaking your brand. In this time of social media, people trust Google reviews and also add their own experiences to help others decide about a business. While a large number of bad reviews can significantly harm your Google ranking, only positive reviews can also look quite suspicious. It is important to provide good services to the customers, so they don’t post bad reviews about your brand. You can also avoid this mishap by improving your customer handling. Try to resolve a query as soon as you receive it; otherwise, it might haunt you for a long time.
Many businesses don’t know, but the website’s speed is also a crucial ranking factor in SEO. It is advised to add visual content and designs to your website to have a creative and unique interface. However, this can also make your page speed slow, which is not a good thing for SEO.the necessary designs while keeping the speed fast, as it has been seen that users usually don’t spend more than 3 to 4 seconds on a website
You need to add all the necessary designs while keeping the speed fast, as it has been seen that users usually don’t spend more than 3 seconds on a website. If it takes more than 3 seconds to load, the user quickly switches to another website, and it affects the Google ranking of your business. A professional SEO agency can help you fasten your site’s speed.
Duplicate content is more common than you think. This refers to when you have similar or identical content on different pages of your website. Google does not impose a penalty on duplicate content. However, it does affect the ranking of your website because no two similar content can be ranked on SERP. Google only chooses content that is more relevant to the users, so your other content might be wasted. Hence, it is better to avoid posting duplicate content on your site.
One of the most important ranking factors now is the mobile-friendliness of a website. It is no surprise that this generation likes to browse on their phones and spend most of their day scrolling through social media. Google has identified this need and made mobile friendliness an essential ranking factor. Now if you want your website to rank, you need to create a mobile version for it because Google now crawls sites with their mobile phone versions.
Google gives the most importance to user experience and wants its users to be satisfied. If you have posted outdated information or if you don’t update your old content, Google might filter your website out. You will be wasting your site’s crawl allowance on content that is no longer relevant to the users. Try to keep updating information on your website to avoid this mistake.
If you are looking for an SEO agency that can help you avoid these mistakes, reach out to Trajital and let their experts handle all your SEO-related concerns.