Several factors influence a company’s market position. But what is market positioning? Well, it is the process by which a brand, product, or service gains a place in the customer’s consciousness. It refers to how consumers “see” your brand. So, what could be better than starting with launching an app like Gojek Clone if you are a multi-service business trying to make its own position in the on-demand market in 2023?
Read this blog carefully to understand how you can achieve a strong holding in the market where every customer wants ‘one-click’ service delivery.
Develop a Competitive Product
Making yourself stand out from the crowd is the main goal of developing a competitive product. But why do you need such a product? Well, until and unless you have something that can stand outdo your peers, it can be difficult to establish your own name in the market and take charge of everything!
So, the first thing to do is –
Identify your unique selling proposition (USP)
Your USP is what distinguishes you from your competitors. Customers will choose your on-demand app based on how you solve their problems and provide multiple services. The USP of your app like Gojek Clone is that it offers 101+ on-demand services!
Here is the list of major services available on the platform –
- Taxi ride booking
- On-demand deliveries
- Online video consultation
- On-demand services
- Service bidding
- Parcel delivery
- Delivery Genie and Runner
- On-demand medical services
Develop the app using the latest technologies
Why use the latest technologies? Well, if you don’t use the reliable technologies that most app developers are using, you cannot guarantee that the platform will be robust. Your Gojek-like app must be strong enough so that millions of users can use it at the same time without facing any difficulty!
Well, if you are purchasing the app from a well-established firm, you need not worry. Because this on-demand multi-service app is already built with cutting-edge technology like – HTML 5, CSS3, Amazon AWS, Swift, MySQL, Kotlin, PHP, etc.
Build Durable Customer Relations
If you want your app like Gojek Clone to succeed, you need to build strong customer relations. You must know your audience well before starting with the app development process.
Follow the given tips if you want to understand your audience and present them with the best super app ever built!
Conduct research on your targeted users
Know your audience before anything else. Take a glance at their age, lifestyle, and interests in using your platform. Try to create a profile of your prospective consumer base. For that, you can study the following categories –
After you have studied your audience and developed a user profile, jump to analyzing your competitors.
Conduct a competitor analysis
Knowing your competitors is essential to build a unique app like Gojek Clone. They will help you jot down benchmarks that you can use to build a strong growth plan. Moreover, you can use them to develop a platform that no other business has.
Simply put, studying your competitors will help you identify potential opportunities that you can use to stay atop everyone competing against you.
Furthermore, if you are new to this business, conducting a market and competitor analysis will help you get acquainted with the industry standards.
Here are a few questions that you can use while studying the market –
- Who is your throat-cutting competitor?
- What products do they offer?
- What’s their pricing strategy?
- How do they market or promote their products?
- What technology stack are they using?
Consider the above-mentioned pointers if you want to create a stunning app like Gojek Clone. However, try not to start developing it from scratch as it may take you 2 to 3 years easily to complete it and launch it in the market.
Instead, choose an alternate – get the pre-built Gojek Clone app and establish your on-demand multi-service business in just 1 to 2 weeks.