It will not be an over-emphasis to claim that people spend most of their days on social media sites. In correspondence, businesses have started jumping on the train of hiring Social Media Marketing (SMM) agencies to extract the maximum out of social media. Well, for many people nowadays, social media is an important part of their daily lives. Even some people are so addicted to it that they first go online and check their social media feeds after waking up in the morning. Pakistan is no exception; the same holds true here.
Businesses understand how powerful social media is; therefore, they are flocking to it to find out the ideal customers and exploit the maximum from it. It will be difficult for you to stand out in this competition without a solid social media marketing strategy. Well, if you or your hired social media marketing agency in Lahore, Pakistan follow the social media trends of 2022-23, your SMM strategy can do wonders. For your convenience, we have collected the top 4 social media marketing trends for 2022-23 that you should know.
4 Social Media Trends for 2022-23
- TikTok will be the best platform for social media marketing
- The e-commerce business will be at its peak in 2022-23
- Without a proper social listening strategy, you are not going to post anything on social media networks
- Influencer marketing will have a great demand in 2022-23
TikTok will be the best platform for social media marketing
Short-form video content is a popular way of marketing; therefore, TikTok will be the best platform for social media marketing onwards. TikTok is now a more popular social media app than Instagram as it has more users and delivers a handsome Return on Investment (ROI). Here are some stats that will attract you the most to TikTok:
- 69% of US Teen now actively use TikTok
- Everyday 90% of users log in to TikTok
TikTok got one bn active users in September 2021 only, and the figure of monthly active users has reached unprecedented levels. Your SMM Agency knows the worth of TikTok marketing, so businesses should allow SMM experts to put in the maximum budget for it.
The social e-commerce business will be at its peak in 2022-23
Before the pandemic, online business had been increasing, but after COVID-19, social e-commerce business has gained an unprecedented rise. Today, more than 80% of users buy directly from social media apps like Facebook, Instagram, Pinterest, etc. According to the predictions of e-marketers, social e-commerce will be an $80 bn industry by the year 2025.
With the rise of this trend, social media sites have introduced in-app shopping options such as live videos and are planning to add new features to fulfill the increasing demand of e-commerce businesses.
Without a proper social listening strategy, you are not going to post anything on social media networks
The pandemic brought many social media marketing innovations with it. It was the pandemic that forced businesses to jump on the train of ‘Social Listening’ for the first time. It caused social media marketing agencies to engage with their users to understand their queries regarding their brands and avoid the concerning PR mishaps. It helps forecast social media marketing trends and sorts out the crisis timely before it happens.
Influencer marketing will have a great demand in 2022-23
The influencer marketing trend is not new, but it will not vanish. Social media marketing experts predict influencer marketing will be greatly demanding in 2022-23. Social media networking sites have greatly promoted brands and influencer marketers for the past few years. Moreover, marketing brands through influencers is less expensive than hiring actors or social media campaigns and delivers fruitful results as well.
In addition to Facebook and Instagram, LinkedIn also offers influencer marketing. Even though influencer marketing and LinkedIn don’t go together, LinkedIn provides an option called ‘Creator Accelerator’ to help influencers build their own community. It simply hints that LinkedIn also wants to promote creators and influencer marketers.