The coronavirus pandemic caught all of us off-guard. Things have cooled down a bit, and we can heave a sigh of relief now that vaccination is on the way.
However, this was a life-changing experience that left us with a lingering memory that could influence future purchasing decisions.
Covid has impacted all our lives and has been traumatic for some, and finding a brand that cares is refreshing for us all. As a brand, it is good to learn how people readjust to life after the pandemic and incorporate it into your packaging. This mainly necessitates focusing on health and safety, which could ultimately mean redesigning.
Below are some of the requirements your custom packaging should meet to remain relevant post-Covid.
Laying Emphasis on Value Addition
No matter how loyal a customer is to your brand, it is always about what value you are adding to their lives. They will quickly go to your competitor once you fail to live up to their expectations.
For example, many people stopped eating at restaurants during the pandemic. A person can only eat the same food type so much without getting bored. If your food product can be used to make different meals, indicate this on your packaging.
Putting Customer Safety and Health First
The pandemic has increased everyone’s health and sanitation concerns. Businesses may capitalize on this mentality by stating the benefits provided in their packaging designs. Prioritize the presence of antibacterial characteristics while making sure to highlight the use of nutritional components.
Show your concern for their health by ensuring that the packages mailed to them are germ-free. Avoid any type of packaging that could compromise the safety of a product, such as a package with open cut-outs. Germs can survive on plastic for 2-3 days but only 24 hours on cardboard, and this makes cardboard packaging safer.
A customer may not be so well informed, so including an insert that explains the measures you have taken to ensure their safety can be very reassuring.
Prepare it for E-Commerce
Covid brought along with it so many restrictions, among them the lockdown. This saw so many people stuck indoors. Not able to shop in-store, many people turned to online shopping. As a result, brands that had not made their products available online have now set up eCommerce shops.
Package design may need to be updated in light of e-commerce. You might need to design new packaging to guarantee secure transportation. To offer a distinctive unpacking experience, you might also wish to upgrade.
Ready to Redesign?
A professional packaging agency can help you better modernize your packaging to reflect the coronavirus mindset. Develop a packaging design with a strong branding message while giving priority to health and safety.
You may have to spend a few dollars on the new packaging design, but it is well worth it. It would be best if you had flexible packaging that is prepared for the new normal and tell the buyers why they should trust your brand.
The pandemic has increased everyone’s health and sanitation concerns. Businesses may capitalize on this mentality by stating the benefits provided in their packaging designs. Prioritize the presence of antibacterial characteristics while making sure to highlight the use of nutritional components.
The pandemic has increased everyone’s health and sanitation concerns. Businesses may capitalize on this mentality by stating the benefits provided in their packaging designs. Prioritize the presence of antibacterial characteristics while making sure to highlight the use of nutritional components.
The pandemic has increased everyone’s health and sanitation concerns. Businesses may capitalize on this mentality by stating the benefits provided in their packaging designs. Prioritize the presence of antibacterial characteristics while making sure to highlight the use of nutritional components.
The pandemic has increased everyone’s health and sanitation concerns. Businesses may capitalize on this mentality by stating the benefits provided in their packaging designs. Prioritize the presence of antibacterial characteristics while making sure to highlight the use of nutritional components.
