It’s bittersweet to be a digital marketer and worry how strategies will alter and collide now that has deleted likes On Instagram.
On a corporate level, it creates a lot more hurdles being recognized or quantifying what it means to be successful.’
On a personal level, it’s a great gain for mental health, and the fact that social giants are taking such initiatives is huge.
But, sticking with digital marketing and the realms of ad agency and influencers, where does this all leave us as brands?
How can we know whether we’re having an impact if we can’t track the engagement?
Instagram deleting the like count may appear to be a massive loss for individuals who have built their businesses on sponsored content and paid chances, but it is not.
It implies that influencers and marketers must change their mindset to become more native; the content you’re creating has a lot more worth.
There is still a vast number of methods to visualize your achievement on a network like Instagram, even though those little love hearts have begun to diminish. The alternative choice would be SMS marketing in which you can use SMS short code to send bulk SMS to your audience.
How to Get Instagram Engagement Without Likes:
Make a strong call to action:
Even if the quantity of likes isn’t visible, there’s no reason you can’t reap the benefits of a strong call to action.
In fact, it’s still the most crucial aspect of your digital strategy on this platform, thus devoting effort to developing a good one should be at the top of your priority list.
This entails sitting down and brainstorming a few variations, as well as A/B, split testing to see what works.
If you’re still going down the influencer route on this channel – and there’s no reason why you shouldn’t be – you need to think about how you measure your achievements more.
And this is when your call to action comes into play.
If tagging a buddy in the comments or redeeming a discount coupon, you’ve included is the desired action from your target audience, then each of these stages should be tracked.
The old adage holds true: content is still king. Don’t forget about it. Indeed, it is likely more vital than ever on Instagram.
You’ll need to think more about the material you’re posting and how you’ll visualize success for that specific post now that you can’t see a consistent number of likes on it.
High-quality, appealing content is costly to create, but influencers can provide you with this as a low-cost solution.
All this content can then be used across your various channels, such as your website, email marketing, and others.
When compared to the cost of paying photographers, models, lighting equipment, and makeup artists, this is the more affordable alternative.
Begin with an online community and work your way up to a genuine connection:
When it comes to influencer marketing, real-life connections are becoming popular.
Consider meetups, interviews, and so on. Bring the engagement out of the screen and devote some of your resources to building great relationships outside of the digital environment.
Given that word-of-mouth is more potent than any other marketing approach, this is a measure of success in and of itself.
If you can start a conversation on your Instagram post and turn it into a real-life connection, you’ll be able to turn this into a long-term benefit.
Can Instagram likes return back?
To prevent criticism in the online world, it’s wise to consider removing Instagram likes.
From mental health to changing tides, even Facebook representatives have stated that likes have lost relevance.
The corporation stated that it was to ‘depressurize’ the platform and improve the experience, but it is also a factor in enhancing mental well-being.
For example, a UK study of people aged 14 to 24 found that:
Instagram was the worst social media platform for their mental health, owing to the pressure they felt to get enough likes and comments.
The announcement that Instagram would be deleting visible likes was made in two parts.
The general people reacted since it provides a possibility for greater mental health by removing the confirmation complex that can result from “earning enough likes,”
But several brands, agencies, and influencers expressed worry.
It may seem an unexpected answer from the founder of a digital communications business to say we are in favour of eliminating visible likes,
But we are because it will bring a new degree of authenticity to the platform that has been absent.
Without the pressure of attaining a certain number of likes.
We hope that users, brands, and influencers will begin posting what they want rather than what they believe people want to see.
The removal of visible likes is not a threat to the world of influencer marketing, but rather an opportunity to redefine success in the digital age.