Why should my business have a responsive web design?
Responsive web design has become the top choice for businesses that want a user-friendly interface and higher customer retention. If your business has come this far without Webdesign Karlsruhe reaping all the benefits it has to offer, you may already be seeing lower traffic and a disappointing conversion rate.
As a responsible business owner, you probably need to be convinced before you pay to switch your web presence to a responsive design website. However, if you choose to do so, you will soon see a return on investment that will be well worth it. In short, responsive design is simply better than what came before it, and to keep up with the competition, you need it too.
Responsive web design is crucial for most businesses because it enables your users to achieve their goals quickly and smoothly. The important elements of your website can be accessed on a smartphone and appear as a fully functional version of the original, complete with all the utilities that you would offer customers on a laptop or desktop computer. If you fail to provide your visitors with such a mobile-friendly experience, they won’t hang around, they’ll just click away and complete the deal or buy from a competing site.
Dissatisfied customers are not good for business and neither against a big search engine. Google recently confirmed what many insiders have long suspected: Pages that are not optimized for multiple users slide down in the search results. Google bases its rankings on how useful a page is for the search query entered by a user, as well as the usefulness of the site – for example, can a user perform the desired action?
Your page can be totally relevant to their search, but if visitors can’t easily access the content across multiple devices, your site may receive a less than positive rating and rank lower in search results. If your business is reduced to a second or third page listing, you lose a significant amount of traffic as people naturally select links from the first page.
Google also pointed out that companies that have a single responsive website – rather than a standard and a mobile version – are much easier for their bots to discover because there is only one URL.
If your website is responsive and ready to serve mobile customers, you can take advantage of many tools and helpful apps like the click-to-call button that allows a web user to make a voice call to your business instantly. Potential customers can also read reviews about your business or even find you in a busy place using Google Maps, both of which are very relevant to the needs of mobile users.
Branding is one of the ways we build a relationship of trust with a customer and keep them coming back. This is relevant to responsive design for two reasons: first, people don’t feel safe in a website that they can’t easily navigate, and second, you need responsive design to create a unified brand, to create a consistent web experience. however your customers reach you.
In today’s market, there are only a handful of reasons why a business would choose to stick with static design on their website. Those who don’t rely significantly on web traffic to drive sales, or those who have few competitors, or those who have already explored responsive design and found it’s not for she is. For everyone else, if you want to stay ahead of the curve, responsive design is the only way forward for your website.
Responsive web design features
Until recently, web designers created different pages depending on where they were viewed, for example a tablet has a different screen resolution than a laptop and therefore the content was optimized for viewing on that particular device.
However, responsive web design has revolutionized the way users look at the web, creating a general experience that allows us to view pages in exactly the same way on a PC, smartphone or notebook. When building a website, designers use the same encoding for any number of resolutions, giving each device the same level of functionality.
Responsive web designers believe that their clients’ websites should be accessible to every visitor in order to give them the best experience, regardless of the device used. This kind of intelligent response to a web user’s actions keeps your business relevant in an ever-changing online marketplace; It boosts your ecommerce numbers and makes visiting your website a pleasant experience.
Technically, there are three main features of responsive web design, media queries are commonly considered the secret ingredient. These are filters added to the CSS or Cascading Style Sheets that affect the appearance of each individual page. CSS is an extremely useful tool for web designers, but tagging a media query tweak makes the process of resizing, rendering, and aligning a page much easier.
Another key point of the responsive design is the flexible layout, which is based on a grid formation, ideal for formatting borders, positioning the key elements of a page and fine-tuning the spacing just right. This means that a designer is not limited to a specific number of columns, they can choose as many or as few as is appropriate for the page. Flexible layout also eliminates the need to work out the layouts and text size based on pixels.
Instead, designers use percentages that allow them to take a much more fluid approach to creating each page. Pixels work well in photographic images, but are a cumbersome tool that can be used on a range of devices. A pixel can be expressed as three points on a phone but ten points on a desktop, causing a significant change in picture quality between devices.
The third component of responsive design involves using CSS or a dynamic resizing feature to create flexible images, videos, and other content. Text can flow relatively easily as the surrounding area changes size, but to distribute this across more complex segments web designers must use other techniques. Dynamic resizing gives a web designer greater control over how a page behaves, allowing them to add or remove components as needed.
Taken together, these diverse technologies ensure that visitors can enjoy the feeling of familiarity, regardless of which device they are currently using or will use in the future.
When a mobile user switches from landscape to portrait mode, the intuitive design makes the page grow or shrink. Furthermore, each element, be it an image, a text box or a video, adjusts itself to fit the different dimensions.
If you’ve ever tried to access a website and found it almost impossible to navigate a website without shrinking or enlarging the text or buttons, you’ll understand why responsive design is adopted by the is considered best practice by most website owners.
Responsive web design vs. mobile web design
Until recently, mobile web design was considered far more relevant to modern consumers than its responsive counterpart. With this approach, designers use smartphones as a starting point and incrementally update the technology to notepads, desktop computers, and beyond. This method meant businesses needed two websites, one for their mobile sites and one for PC users.
In the early golden years of mobile web design, there were a number of reasons why experts believed that web applications should always be designed for use on a Webdesign Karlsruhe mobile device first. Most important was the proliferation of smartphones and the fact that their popularity continued to skyrocket. By creating a platform that favored these millions of users , companies could promote their services or products to whoever was viewed as the next generation of computer consumers.
Second, it was said that the mobile design promoted a cleaner concept with no room for superfluous elements or unnecessary page stuff. On a phone-sized screen, there just isn’t enough room to fit additional buttons and widgets – instead, a design team had to focus on what was actually needed. By giving users a clear path to what they want, it was assumed that their experience is better and faster, more inclined to return or turn them into paying customers.
